Levi's Trolls FIFA by Turning Corporate Censorship into a Masterclass in Branding
When FIFA tried to bury the Levi's brand under a tarp for not paying the protection money, the denim giants simply rebranded their logo to match the tarp. It turns out that nothing cuts through FIFA's joyless corporate greed quite like a petty, well-executed marketing burn.
AL MAL TIEMPO, BUENA CARA PERO CIERTO <h2 style="text-align: center;">Parece que entró en modo incógnito…</h2> <p>Andador de los Jean’s.- La marca Levi’s <a href="https://www.elimparcial.com/deporte/2026/06/14/la-fifa-obligo-a-todos-los-estadios-sede-del-mundial-2026-a-borrar-sus-marcas-comerciales-pero-levis-se-las-ingenio-para-mantener-vivo-su-logo-sin-romper-las-reglas/" rel="noopener" target="_blank">cambió</a> su logo oficial luego de que la FIFA tapara su nombre en e<em>l Levi’...