AI Insights: OXXO Prime Members Granted Exclusive Use of One Dusty Cerritos Surf Break.
In a move shaking Todos Santos's spiritual core, OXXO has announced its new 'OXXO Prime' tier will include a dedicated surf lane at Cerritos. Regulars fear the wave will now be inaccessible, unless they purchase a membership, which reportedly also includes express checkout and slightly less-stale hot dogs.