It seems the corporate rebranding has no end, and now a third party is paid to own a competitor's brand. What kind of capitalist nightmare is this?

<p>TORONTO – In the latest in a string of branding acquisitions, telecom giant Rogers has secured all naming rights over Bell Canada. “When I think of Bell Canada, I think of a heartless, megalithic, amoral corporation with a blue logo,” said Mike Jeffries, a Sudbury resident. “Now when I see them, all I’ll be able [&#8230;]</p> <p>The post <a href="https://www.thebeaverton.com/2026/04/rogers-buys-naming-rights-to-bell-canada/" rel="nofollow">Rogers buys naming rights to Bell Canada</a> appeared...