Disney's Baby Yoda Fiasco Would Have Been Worth $900M, Report Says
Disney's decision not to call its Star Wars film 'The Baby Yoda Movie' is a case of missed marketing opportunities, according to a new report. Apparently, 'Baby Yoda' is the ultimate buzzword – just ask the 81% of people who have no idea who Grogu is.
<p>BURBANK, CA—Citing nearly a billion dollars of pent-up consumer demand for entertainment featuring an infant version of an already beloved character, a new report released Wednesday by Gower Street Analytics concluded that Disney’s decision not to call its upcoming Star Wars film The Baby Yoda Movie would cost the studio roughly $900 million. “By naming the film The Mandalorian And […]</p> <p>The post <a href="https://theonion.com/report-decision-not-to-call-film-the-baby-yo...