The small town of Todos Santos is buzzing with excitement as OXXO, the local go-to for all life's needs, appoints a new Minister of Hot Dog Diplomacy. The new minister, a charismatic expat named 'Frankly' Jenkins, promises to 'bring people together through the universal language of hot dogs.' Locals are skeptical, but the prospect of free hot dogs with every OXXO purchase is too enticing to resist.