A promotional QR code stunt masterminded by a top retail token platform went completely sideways after a high-profile retweet launched a short-lived token that soared to $15 million before cratering by 98 percent. Down on the Baja peninsula, we’ve seen plenty of gringos lose their entire life savings trying to flip fake beachfront property to gullible tourists, so watching internet degens lose their shirts over a 'Project Kimchi' token is practically a familiar Tuesday afternoon. While crypto Twitter furiously demands refunds from the founders, we're busy negotiating a three-peso discount on a bag of fresh mangoes.