Mexican media is completely consumed by the grim media circus surrounding influencer culture and cartel underworld turf wars up north in Sinaloa. Yet here in Baja Sur, the heaviest crisis facing our community is whether the local taco stand ran out of fresh guacamole before the sunset lineup died down. While television pundits scream about digital clout and national security, we are too busy watching the tide roll in to care about internet celebrities meeting predictable ends.