Baja California Sur (BCS) has been ranked among the top five states in Mexico for life satisfaction, according to the 2025 National Self-Reported Well-being Survey (ENBIARE) by INEGI. The region scored an average of 8.77, with Sudcalifornian women showing the highest national average at 8.81. The survey also found that people aged 30-44 and married individuals reported the highest levels of satisfaction.