Political analysts discuss how Jon Ossoff is cultivating a unique, mythic political brand that makes him a potential 'dark horse' candidate for the 2028 race.

Why has Jon Ossoff emerged as a dark horse for the 2028 presidential race? The MS Now host Chris Hayes and the Opinion columnist Ezra Klein discuss how Ossoff is leveraging a unique “visual grammar” to build an almost mythic, Obama-like political brand.