The Pesky Toad

news Bbc World 2026-06-12

World Cup Ads Focus on Entertainment Over Sales, Featuring Celebrities

Ahead of the World Cup, brands are launching ambitious advertisements featuring celebrities like Kim Kardashian and Timothée Chalamet, prioritizing entertainment over direct sales pitches.

Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.

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