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The Pescadero Perspective
news El Sudcaliforniano 2026-06-08

MINI Focuses on Consolidating Presence, Not Price Wars with Chinese Brands

MINI, a BMW brand in Latin America, is prioritizing strengthening its regional presence over engaging in price competition with Chinese automotive brands, according to a company executive.


La marca de BMW en Latinoamérica no busca entrar a una guerra de precios, sino consolidar su presencia en la región, afirmó directivo

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