Mexico City's iconic Reforma Avenue is currently adorned with cempasúchil flowers, traditionally seen during Day of the Dead, as part of the city's preparations for the 2026 World Cup. The CDMX government is using this initiative to showcase Mexican traditions to a global audience, sparking reactions across social media.

El gobierno de la CDMX ha puesto en marcha diferentes proyectos previo a la Copa del Mundo, con los que busca compartir las tradiciones mexicanas