Qatar's investment in Paris Saint-Germain has culminated in back-to-back Champions League titles, achieving the sovereign wealth fund's goal of establishing the club as a global brand and enhancing national soft power.

After winning back-to-back Champions League titles, Paris Saint-Germain have achieved the goal Qatar’s sovereign wealth fund set itself in 2011 when it bought the club. After investing a huge amount of money, a quest for soft power, and a series of setbacks, PSG is today a global brand. And the Paris side, along with its Qatari backers, are looking ahead to new challenges.