Alibaba Group has entered into an exclusive six-year agreement with UEFA to integrate its 360-degree replay technology into major European football tournaments. This partnership will also see UEFA utilize Alibaba's AI model, Qwen, aligning with the sport's digital transformation.

Alibaba Group and Uefa are bringing the Chinese giant’s 360-degree replay technology to football, after signing an exclusive six-year deal covering several major tournaments in Europe. The partnership, which has been widely reported in state media, will see the sport’s regional governing body join the International Olympic Committee and NBA China, among others, in working with Qwen, Alibaba’s artificial intelligence model. With European football accelerating its digital transformation and fan...