Marie Lora-Mungai's new book, 'Creative Cash Flow,' provides essential financial and business guidance for African artists to thrive in the continent's growing creative industries.

African creatives have global clout — but talent is only part of the picture, and in reality the starving artist is not a romantic figure but an unsupported one. No more. Georja speaks to one of the biggest advocates for the development of the continent's artistic industries – Marie Lora Mungai's new book 'Creative Cash Flow' walks African creatives through the financial sense and business practicalities needed for their gifts to keep on giving.