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The Pescadero Perspective
news France 24 En 2026-05-26

Starbucks faces backlash in South Korea over controversial 'Tank Day' campaign

Starbucks in South Korea has issued a second apology following a 'Tank Day' promotion that many perceived as a reference to a deadly 1980 military crackdown. The campaign was cancelled, but public anger persists.


It's a scandal that just won't go away for Starbucks in South Korea. The chairman of the coffee chain's local corporate majority owner was compelled to issue a second public apology in the wake of the company's disastrous "Tank Day" promotion launched earlier this month. Many Koreans saw the campaign's name as a reference to a deadly 1980 crackdown in which hundreds of pro-democracy protesters were killed by the country's military dictatorship. The campaign was quickly scrapped, but it hasn't qu...

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