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news Scmp World 2026-05-26

Starbucks Korea Apologizes After 'Tank Day' Marketing Blunder

The chairman of Shinsegae Group personally apologized for Starbucks Korea's controversial 'Tank Day' marketing event, which critics linked to South Korea's 1980s pro-democracy movement. The apology acknowledges the hurt caused to the public.


Shinsegae Group chairman Chung Yong-jin on Tuesday apologised to the public in person, eight days after Starbucks Korea, run by the conglomerate, sparked controversy with its “Tank Day” marketing event, which critics say inappropriately referenced South Korea’s pro-democracy movement of the 1980s. “Regardless of the reason, the fact that we have hurt the hearts of our citizens carries a heavy responsibility,” Chung said during a press conference. “I will make no excuses. All responsibility for.....

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