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news Scmp World 2026-05-21

Chinese Beauty Influencer Returns After Three Years, Gains 10 Million Followers in One Day

A prominent Chinese beauty influencer, who vanished from social media in May 2023, has made a swift comeback under her real name, amassing 10 million followers within 24 hours. She has appealed to her fans for continued trust.


A former top beauty make-up influencer who has made a whirlwind return to social media after disappearing from view has called on her fans to place their trust in her. The influencer, who previously used the handle @chengshian and had a combined 30 million followers on several leading platforms in China, stopped releasing videos in May 2023, news website Sina reported. She returned to the spotlight on May 13 by opening a new account @Jiang Chenglan, which is her real name. She then amassed 10...

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