The head of Starbucks Korea was dismissed after a 'Tank Day' promotion evoked painful memories of a 1980 military crackdown, causing public outrage.

The head of Starbucks Korea has been fired after a marketing campaign sparked public outrage for ‌evoking painful memories of a brutal military crackdown on pro-democracy protesters in 1980. Shinsegae Group, the retail conglomerate that licences and manages the US coffee chain in South Korea, said it had sacked Sohn Jeong-hyun, the head of Starbucks Korea, for carrying out “inappropriate marketing”. Sohn’s dismissal came hours after Starbucks launched its “Tank Day” campaign on Monday promoting....