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news Bbc World 2026-05-18

'Chaotic' Swatch Launch Sees Watches Resell for Over 10 Times Original Price

A new Swatch watch launch caused chaotic scenes, with some customers attempting to resell the £335 watches for upwards of £1,000. One report indicated a resale price of £16,000.


Some shoppers have been trying to resell a new line of watches priced at £335 each for up to £16,000.

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