Limited edition Swatch-Audemars Piguet watches are being resold for nearly seven times their retail price just hours after their launch in Hong Kong. Shoppers queued for days to purchase the coveted timepieces.

Many shoppers who queued for days ahead of the launch of a new watch from two Swiss brands have listed the timepieces for sale within hours of buying them, with resale prices nearly seven times their original retail value. A South China Morning Post reporter observed at least 70 people in raincoats and carrying umbrellas queuing in Causeway Bay on Saturday morning, with the line stretching from the Swatch store on Kai Chiu Road all the way around the block to Pak Sha Road. Queues had been...