The CEO of AmCham argues that Mexico's image is under-marketed and requires strategic perception management, not just policy initiatives. Recent polling indicates a lukewarm and declining favorability among US voters.

<p>Mexico’s brand isn’t broken; it’s just under-marketed. We must work on perceptions as hard as we work on any policy initiative, argues the CEO of AmCham Pedro Casas.</p> <p>The post <a href="https://mexiconewsdaily.com/opinion/opinion-regional-utopia-perceptions-part-8/">Opinion: What would a regional utopia look like? Part 8</a> appeared first on <a href="https://mexiconewsdaily.com">Mexico News Daily</a></p> <p>Perceptions are very important. Imagine you have a very good and nice neighbor. ...