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news Scmp World 2026-05-01

China and AI transform micro drama production with state funding.

China is leveraging AI and state funding to revolutionize its micro drama industry, with companies like South Korea's Vigloo investing heavily in AI-driven workflows. This shift dramatically accelerates production times and reduces costs, enabling more content creation and experimentation.


Vigloo, a South Korean micro drama production company, has gone all-in on artificial intelligence this year, betting that automation can fundamentally reshape how content is made. The company has begun spending roughly 30 per cent of its budget on AI-driven workflows, and the change is already having a dramatic impact. It can now produce a show in just one month rather than three, and at one-fifth of the cost. That is not only allowing Vigloo to release far more shows, but also to experiment...

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