Gerringong, Australia, a picturesque seaside town south of Sydney, is struggling with an influx of tourists drawn by viral social media posts of its scenic street. Residents express frustration with the overwhelming number of visitors attracted by its 'most Instagrammed' status.

Viral posts of an Australian street dubbed the country’s “most beautiful” have enticed coachloads of visitors to a picturesque seaside town – and locals have had enough of it. Just a two-hour drive south of Sydney, Gerringong is much like many other photogenic hamlets along Australia’s east coast, with multimillion-dollar properties set against stunning views of the azure blue sea. But recent posts on Instagram, TikTok and as far afield as China’s RedNote showing the town’s Tasman Drive have...