Mexico's Supreme Court Rules for Diego Luna in Image Rights Case
Mexico's Supreme Court of Justice (SCJN) has ruled in favor of actor Diego Luna, finding Diageo México liable for unauthorized use of his image in a Johnnie Walker advertisement. Luna is to receive at least 40% of the sales revenue from the campaign during its broadcast period. The unanimous decision concludes a 14-year legal battle.
La Suprema Corte de Justicia de la Nación falló a favor de Diego Luna contra Diageo México por el uso indebido de su imagen en un anuncio de Johnnie Walker; deberá recibir al menos 40% de las ventas durante la campaña. <p>La <a href="https://www.elfinanciero.com.mx/opinion/jeanette-leyva/2026/02/19/la-scjn-y-la-renta-de-vivienda-en-cdmx/" rel="noreferrer" target="_blank" title="https://www.elfinanciero.com.mx/opinion/jeanette-leyva/2026/02/19/la-scjn-y-la-renta-de-vivienda-en-cdmx/">Suprema Cort...