Singaporean graduates are choosing vocational paths, like becoming baristas, even if it means jobs below their academic qualifications. This trend suggests a growing focus on personal meaning and interest over traditional career ladders.

Shortly after completing a bachelor’s degree in 2023, Warren Neo considered doing what many business graduates in Singapore do: look for a corporate job. Instead, he became a full-time barista. “I considered going into human resources, since that was what I specialised in at university, but I discovered my interest in making coffee during my part-time job,” said Neo, 29, who majored in business at Singapore’s Nanyang Technological University. “I gave myself a chance to pursue being a barista...