Chongqing, often dubbed 'the most confusing city,' has gained viral popularity among content creators for its unique urban landscape. Experts and journalists are examining how this online buzz can transform the city into a major international tourist destination.

Chongqing, also known as ‘the most confusing city’ has become one of China’s most popular tourism attraction spots in recent years. Many Chinese and international social media content creators have hopped on the viral trend of making videos about the city’s bewildering, mountainous urban landscape. The South China Morning Post’s Llewellyn Cheung travelled to Chongqing to meet a local content creator and tourism experts to find out what the city is really like beyond the viral trends, and why its...