Young Chinese billionaires, formerly viewed negatively, are changing their public image by promoting less rigid and more appealing work environments. They are challenging traditional stereotypes associated with inherited wealth by focusing on modern management practices.

China’s fuerdai, or “second-generation rich”, are shaking off their notorious image and have become the favourite boss of some young people. The term fuerdai was invented in the 2000s and refers to the children of people who accumulated wealth following China’s reform and opening up in 1978. It was considered a pejorative term, often associated with the spoiled character and overindulgent lifestyles of rich children. However, in contemporary China, fuerdai are dispensing with their stereotypes.....