Resorts in Thailand are customizing experiences, offering things like dedicated photo shoots and specialized dining options, to appeal to Asian tourists. This trend reflects a notable shift in visitor preferences as European travel slows.

At a beachfront resort on Koh Samui, photo-obsessed travellers can book private sessions, with a dedicated photographer guiding them to the resort’s most camera-ready spots during a 20-minute shoot. Elsewhere, at Centara Life properties, late-night noodle bowls cater to regional tastes. Across Centara Hotels & Resorts, such offerings are becoming more tailored. They reflect a shift towards Asian travellers – and their preferences – at a time when European visitors are staying away, reshaping...