Octopus is expanding its presence in Hong Kong's transport sector by launching an 'Easy Ride' feature within its app. This new capability allows users to book, ride, and pay for taxis through a single interface, aiding the modernization of the historically cash-dependent transport industry.

[The content of this article has been produced by our advertising partner.] Octopus is moving further into Hong Kong’s transport system with the rollout of a taxi booking feature in its app, as the city steps up efforts to modernise a traditionally cash-heavy sector through regulation and fintech. The new “Easy Ride” feature allows passengers to book, ride and pay for taxis in a single interface, expanding the company’s role in transport from fare settlement to journey co-ordination. The launch....