Hong Kong residents are enthusiastically heading to movie theaters to buy highly discounted Cinema Day tickets for just HK$30. Some consumers are calling for similar family-friendly and deep discounts on other occasions.

Hong Kong residents, from housewives to stay-at-home mothers and couples, have rushed to theatres to secure HK$30 (US$4) tickets for Cinema Day, with many calling for even more discounts and family-friendly perks on other occasions. Before sales opened at noon on Wednesday, some customers started queuing up from as early as 10.30am at Star Cinema in Tseung Kwan O to get discounted tickets for screenings this Saturday. Housewife Mrs Ho was the first in line and hoped to get discounted tickets for...