Facing changing retail landscapes, Hong Kong-headquartered Toys 'R' Us Asia is pivoting its strategy. The group plans to operate a smaller number of compact, experience-focused stores in the city to adapt to demographic shifts.

Hong Kong-headquartered Toys ‘R’ Us Asia has pivoted to an experience-focused format and smaller stores in the city following an expansion programme that sought to increase its outlets as it navigates the changing retail landscape. The group planned to close the year with 20 stores in Hong Kong, representing a 40 per cent rise from 2025, said Leo Tsoi, CEO of the toys and collectibles retailer. The strategy allows the group to be more nimble and adapt to the demographic shift, as toys and...