The Hong Kong Tourism Board has invited nearly 1,730 global influencers between 2023 and 2024. This initiative aims to promote the city's tourism by leveraging the combined reach of the personalities.

The Hong Kong Tourism Board invited more than 1,700 influencers from around the world to the city between 2023 and last year, with the internet personalities having a combined following exceeding 1.6 billion. Responding to an inquiry from lawmaker Chan Hoi-yan, the Culture, Sports and Tourism Bureau said the board had invited 1,730 influencers to come to the city over two years, with itineraries tailored to their markets and audiences. “In 2026-27, [the board] will continue to develop themed...