OCBC Hong Kong opened a unique new branch in Central, mixing traditional banking services with lifestyle elements like the scent of pandan cake. This model aims to make physical banking appealing in the age of digital transactions.

[The content of this article has been produced by our advertising partner.] Walk into a bank and you will probably hear the tapping of keyboards and see smartly dressed staff. Now, you may also catch the scent of Singapore’s renowned pandan cake. It is an unusual combination – but you are not mistaken. You have arrived at OCBC Hong Kong’s new branch in Central. In an era when banking is increasingly conducted on smartphones and laptops, physical branches might feel like relics of the past. Yet.....