Hyundai Motor is launching the Ioniq brand in China to boost its sales presence in the competitive electric vehicle market. The South Korean automaker plans to introduce locally tailored production models to compete in the world's largest automotive market.

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Hyundai Motor has spearheaded a comeback among foreign marques vying for a slice of the Chinese electric vehicle (EV) market, launching a new brand built around local technologies and partnerships. The South Korean carmaker, which reversed a six-year sales decline in 2025, said it would soon introduce production models under the Ioniq brand tailored for Chinese consumers, as it steps up its push into the world’s largest automotive market. “The newly launched Ioniq brand in China evolves beyond a...