Tencent’s WeChat has updated its content governance rules to prohibit automated publishing, including AI scripts and APIs. The new regulations mandate that official accounts must maintain human involvement in content creation and distribution.

Tencent Holdings’ super app WeChat has updated its content governance rules to ban non-human automated publishing, including the use of artificial intelligence and scripts, amid a surge in technologies that can replace human creators. “Official accounts and service accounts must not use AI, scripts, APIs or other automated methods to replace human involvement in content production and distribution,” WeChat said on Thursday via its official platform. The super app, marketed as Weixin on the...