Despite global market headwinds, luxury sales are expected to accelerate in 2026, primarily driven by a forecasted recovery in the Chinese market. Major financial institutions, including HSBC and BNP Paribas, predict a global sales growth of 5.5% to 6% next year.

Luxury is back. Following a relatively stagnant 2025, the industry is forecast to accelerate in 2026, with China’s long-awaited recovery emerging as a pivotal factor, even as the war in Iran casts a shadow over global markets, according to analysts. Estimates vary, but HSBC, Deutsche Bank and BNP Paribas all forecast global sales growth ranging from 5.5 to 6 per cent this year. “We believe it is time to look at the sector, as we think the organic sales growth rate should further accelerate in...