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news Scmp World 2026-04-05

Trump Appoints Influencer as Envoy for American Tourism

Donald Trump has appointed Nick Adams, an Australian-American influencer, as a special presidential envoy for American tourism and values. Adams plans to serve as an ambassador promoting America's excellence globally, coinciding with major upcoming events like the World Cup and Olympics.


US President Donald Trump has appointed Nick Adams, the Australian-American social media influencer and self-styled “alpha male”, as special presidential envoy for American tourism, exceptionalism and values. “I look forward to serving as America’s brand ambassador, bringing the message of America’s excellence to the entire world,” Adams wrote on X, the social media site formerly known as Twitter. “With America 250, the Fifa World Cup and the Olympics coming up, the world needs to be reminded of...

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