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news Scmp World 2026-04-04

Southeast Asia leverages cinema for soft power projection

The article uses the cinematic success of Indonesian horror-comedy films to illustrate a broader trend in Southeast Asia. This region is using its creative output to enhance its soft power influence internationally.


Later this month, Indonesian cinema-goers will finally get to see what audiences in Berlin saw in February: Jokor Anwar’s Ghost in the Cell. The horror-comedy, which had its world premiere at the prestigious Berlin International Film Festival, has been celebrated by influential trade magazine Variety for rising above mere “escapist entertainment” to channel societal anxieties about corruption and environmental destruction. Yet it is only the latest example of Southeast Asia’s creative moment...

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