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world Scmp World 2026-03-30

Heavy AI users report mental burnout from 'babysitting' models

Artificial intelligence users experience mental exhaustion from managing AI assistants, code, and prompts, with BCG dubbing the phenomenon "AI brain fry".


Heavy users of artificial intelligence have reported being overwhelmed by trying to keep up with and on top of the technology designed to make their lives easier. Too many lines of code to analyse, armies of AI assistants to wrangle and lengthy prompts to draft are among the laments by hard-core AI adopters. Consultants at Boston Consulting Group (BCG) have dubbed the phenomenon “AI brain fry”, a state of mental exhaustion stemming “from the excessive use or supervision of artificial...

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