Artificial intelligence firm OpenAI is eliminating its generative video app Sora, citing an identity crisis and struggle to find profitability. This move comes as the company seeks to refocus its efforts on other projects.

<img alt="A small blue logo is shown on a phone screen with the word &apos;Sora&apos; just below it." height="349" src="https://i.cbc.ca/ais/c7c74e8e-47cb-43ca-819a-a1b4783b071a,1774563015076/full/max/0/default.jpg?im=Crop%2Crect%3D%280%2C208%2C4000%2C2250%29%3BResize%3D%28620%29" title="The OpenAI Sora logo is seen in this illustration taken October 21, 2025." width="620" /><p>OpenAI has decided to scrap Sora, its app that generated videos based on user prompts. The move reveals that the compan...