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world Scmp World 2026-03-26

VW Pulls Skoda Brand from China Amid Falling Sales

Volkswagen is withdrawing Skoda from mainland China due to lackluster sales, shifting focus to growth markets like India and the ASEAN region.


Volkswagen will withdraw its mass-market car brand Skoda from mainland China after years of lacklustre sales, as international marques continue to lose their appeal in the worldโ€™s largest automotive market. โ€œSkoda Auto has realigned its global strategy to focus on growth markets such as India and the Asean region,โ€ a Volkswagen spokesperson said on Thursday in a written response to the South China Morning Post, without denying earlier reports that the Czech brand would cease selling new vehicles...

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