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world El Financiero 2026-03-25

Mexican Beer Demand Expected to Surge 20% for 2026 World Cup

The beer industry in Mexico is preparing for a surge in demand due to the 2026 World Cup, with companies like Heineken and Grupo Modelo expecting a 20% increase in sales. To ensure a steady supply, the companies are renting more storage facilities and deploying containers to key locations.


Cerveceras como Modelo y Heineken anticipan alza de hasta 20% en demanda por el Mundial 2026; refuerzan logística y distribución para evitar desabasto. <p>Lideradas por <a href="https://www.elfinanciero.com.mx/nacional/2025/04/24/claudia-sheinbaum-mananera-temas-hoy-24-de-abril-de-2025-en-vivo/" rel="" target="_blank" title="https://www.elfinanciero.com.mx/nacional/2025/04/24/claudia-sheinbaum-mananera-temas-hoy-24-de-abril-de-2025-en-vivo/">Grupo Modelo</a>, propiedad de la multinacional AB InB...

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