Visitors from across Greece and Europe are drawn to the Veria region for the annual peach blossom festival, benefiting local farmers and tourism.

Visitors from across Greece but increasingly from across Europe as well are flocking to see the blossoming peach trees in the Veria region, located roughly 72km west of the country's second city Thessaloniki. The growing popularity of the annual spring celebrations organised around the blooms is proving to be a boon for local farmers and the tourism industry.